mobile web

Mobile Web

In 2012, there were more smart phones purchased than PCs and that trend is advancing quickly. Instant access to information is an expectation now, so how your website functions on the small screen is a big deal.

Here are a few reasons why a focus on mobile is important:

  • There are four mobile phones to every PC in the world, and they are increasingly being used to look for businesses on the web.
  • It's estimated that 60% of consumers worldwide have access to the Internet via their mobile phone.
  • Web traffic from mobile devices increased 110% in North America and 148% globally in the past year alone.
  • Studies show that a mobile-friendly site creates an overall traffic increase of 13%.
  • Of the mobile users that have a bad experience when they visit a website (e.g. difficult navigation because the site isn't optimized for mobile browsers) 61% will not go back to the site.

While most websites do work on a smart phone, most people don't have the patience to zoom in so they can read the menu, zoom in further so they hit the right menu item with their big thumb, wait for the new page to load, then start zooming in again to find the content they're looking for.

You can make it much easier for them (and therefore more likely to stick around) by producing a mobile specific site. The cost of producing a mobile website is much less than you might think because we have the tools to leverage the information from your current website and convert it into a mobile friendly website.

Give us a call to help you Go Mobile.