In 2012, there were more smart phones purchased than PCs and that trend is advancing quickly. Instant access to information is an expectation now, so how your website functions on the small screen is a big deal.
Here are a few reasons why a focus on mobile is important:
While most websites do work on a smart phone, most people don't have the patience to zoom in so they can read the menu, zoom in further so they hit the right menu item with their big thumb, wait for the new page to load, then start zooming in again to find the content they're looking for.
You can make it much easier for them (and therefore more likely to stick around) by producing a mobile specific site. The cost of producing a mobile website is much less than you might think because we have the tools to leverage the information from your current website and convert it into a mobile friendly website.
Give us a call to help you Go Mobile.