The goal of search engine optimization (SEO) is no longer just about raising the ranking of your website.
With advances in the sophistication of search engines, the optimal goal of SEO is to provide a perfect match between you and your ideal customer.
This means putting you in the search results when a match occurs on the products or services you provide, the geographic area you serve, the quality and price point, and other factors relevant to your business and consumer decision making. Don't be fooled by sales pitches that promise to increase traffic to your website. That's like saying they'll get more people to drive by your store – it doesn't necessarily increase sales. The real benefit of a proper SEO program is the way it specifically targets buyers and brings those buyers to your site to make a purchase.
We have eighteen years of continuous SEO experience and spend time every day keeping our knowledge and strategies up to date.
Since search engines now conduct a far more comprehensive evaluation of a website than they once did, the technical infrastructure, quality of incoming links, and other aspects of the site's market positioning are just as important as the text. While keyword research is still our starting point for all SEO services, there are now many other considerations including sophisticated social graphs. We know that plugging some keyword tags into your site is not going to work anymore. A planned and comprehensive SEO strategy is necessary to make a meaningful impact, and we are the company with the experience and the proven results to help you accomplish that.
When you hire us to optimize your website, you can be assured that all aspects of your website will be analyzed and modified as necessary to achieve the desired results.
Please contact us for more information on how our search engine optimization services can benefit you.